OGI Salud Canarias

Professional team project (UX, SEO and management).

Redesign and rebrand of a physiotherapy clinic's corporate WordPress site, improving UX, responsive behaviour and on-page SEO.

The existing site did not convey the credibility and clarity the healthcare sector demands.

• Visual redesign and rebrand of the WordPress site.
• UX, responsive and on-page SEO improvements.
• Mailchimp integration.
• Collaboration with UX, SEO and management using Scrum.

1. AKeeping WordPress so the clinic's team stayed autonomous when editing content.
2. BPrioritising information structure over effects: in healthcare, trust is earned through clarity.

A new overall presentation, cleaner hierarchy, a refined visual identity and better-organised information to build trust from the first screen.

• WordPress
• CSS
• Mailchimp
• SEO on-page
• Scrum